About us

About Us

more than 15 year's of experience



After completing my Upholstery trade at the age of 21 years old. I decided to venture out on my own Starting Sew What Upholstery out of my parents 2 car garage in 2002.

As any ‘Self Employed’ person would know, starting a business from scratch, consistent work was hard to come by. So for the first 6 months, I was sweeping the Maitland Mall footpaths and streets from 3am till 7:30am every morning before heading back to my parent's house to fold pamphlets to than go and do letterbox drops to drum up what would be my first bit of self-employed business. After taking over the outdoor living area, Dining room, spare bedroom, and office area it was time to move on!! 

Fast forward 10 years with gradual growth and three more location moves, I found myself on Lawes St. East Maitland. With this move, we now employed Dean who has been with the Company for 6 years. Dean has had over 20 years of experience in the Upholstery trade who specializes in Canvasing and now manages the store. Deans knowledge and experience has helped grow the business to where it is today. With business going well it was time to employ the Parents Peter and Ivana who were looking to semi-retire. The timing could not have worked out better for both parties, so now these two are the brains behind the Carpet Overlocking. Next, we have Mitch! Our stitching Guru, not only does he perfect our cushions his eye for detail is second to none. With his Art ‘Drawing on Tradition’ classes he does in his spare time just proves how much detail he puts into his work. Finally for the Upholstery sector is Pete Snr. Pete has more experience than the rest of us put together. With having over 35+ years behind him Pete brings a wealth of experience and knowledge. 

With business going well we decided to expand into other areas. Over the last three years, we have been manufacturing both internal and external blinds. Specializing in Ziptrak Blinds, Auto Blinds, Winch Control Blinds and Aluminium Shutters for your outdoor areas and Roller Blinds, PVC and Aluminium Shutters (internal). Bringing another 2 employees to our team. Both Zac and Marcus run the manufacturing of internal and external blinds. Both excelling in their areas making us move to our new location in Metford to be able to keep up with the demand. Last but not least, is Steph! Some call her the Secretary others to call her my wife! But I call her the BOSS! 

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6 Lawes St
East Maitland NSW 2323

Call us

0492 944 801

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